Understand the Process: Only through understanding the context of your event can you address problems and use your strengths.
Better Forecasting & Predictions: By understanding how your event has reached its current state, you can better plan for the future.
Create the Freedom to Focus on Expanding your Event: By encapsulating the existing business process (thereby allowing delegation to others) you can free your time to capitalize on important opportunities.
- Are you currently involved with an event that is successful and profitable, yet no one in the organization seems to understand why or how this success has been gained?
- Your attendees buy their tickets and enjoy themselves at the event, but do you know where they come from and why?
Through an understanding of how your attendees heard of your event, what their interests are, and how they make their decisions you can focus more accurately on potential marketing opportunities.
- Are you involved with an event that has a large potential to be successful and profitable, but is currently performing below your financial expectations?
Only through clearly understanding what decreases the efficiency and effectiveness of the event, can you adequately and accurately address the problems.